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After this, he advises us on all the actions we must take to get off to a good start and begin to give visibility to this type of projects and clearly win those long-awaited first sales. To finish, Iván tells us about dropshipping and how using this type of strategy it is possible to set up an online store with a small budget and in this way begin to take the first steps in the world of electronic commerce. Therefore, if you have in mind to create your own online store or manage ecommerce storToday I will tell you what I consider to be the main differences between Facebook Ads and the Google AdWords search network.

When to Use Facebook Ads and When to Use Google AdWords The Austria WhatsApp Number first thing we must be clear about is when to use these two platforms to advertise. Facebook works similar to the AdWords display network, that is, it is more of an interruption marketing type, therefore we must be clear about the intention of the users of the potential clients. The intention of  the advertising. On Google, when someone performs a search, they generally have a clearer intention of what they want, they are more willing to buy, since they are the ones who make the query and find the ads, our ads.





On the other hand, on Facebook, users They are browsing this social network, viewing photos, profiles of their friends, watching news, responding to comments or chatting with their contacts. They are not looking to buy anything, they are just having a moment of leisure which we interrupt with advertisements. This clearly changes the dynamics of the campaigns, while in Google on the search network we can be more direct both in the ads and in the content and landing design because at the end of the day that is what people are looking for.