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Marketing automation lead qualification · Lead tracking As its name suggests, lead tracking consists of “tracking” your leads, that is, following their activity on your website . This way, you know their behavior and collect data on their interactions with your business. This allows you to better understand their needs and put aside dormant leads, those who have not shown interest in you for a long time. to each lead based on the interactions they undertake with you.
The lead earns points for each action carried out : visiting a page on Phone Number Data your website, downloading content, opening an email, etc. Scoring can also be based on the characteristics of the lead: sector of activity, size of the company, level of responsibility, etc. So, the more active the lead is and the more it corresponds to your core target, the more points it earns. When he reaches a certain score, he is qualified and ready to be contacted by one of your salespeople! · Qualification by form or landing page.
This type of qualification consists of capitalizing on the forms and landing pages present on your website to collect information on leads . The different fields must therefore be carefully thought out, because they allow you to collect valuable data: last name, first name, position, company, email, telephone number... But also: level of responsibility, current level of equipment... This information can then be used to automatically qualify your leads based on their interest in your business and their suitability to your buyer personas.
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