How to avoid it? Having a plan helps define

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And publish the created content, taking into account the available resources and also the information consumption habits of the public, factors such as time and frequency. This resource is also essential to guarantee that duplicate content will not be published or that any publication idea is lost in time, as it allows the strategy carried out to be documented. content strategy What risks do you run by not having a content plan? Not planning in general can harm different parts of the company and, in the specific case of Content Marketing, not planning the publications of a strategy can cause: Limited view of the customer journey Creating several worthless contents, with filler words and that are not related to each other, is also usually an error caused by a lack of content planning, because if they do not solve a specific user need

they end up being useless. It is worth remembering that even Internet Chinese Australia Phone Number List search engines have already realized that valuable content is not that which contains countless repetitions of a keyword, but rather that which conveys relevant and complete information on a certain topic. That is why it is necessary to be clear about the user's journey until they become a visitor, then a lead , then a customer. With this well-defined concept, you will be able to deliver content appropriate to the different phases of the day in which it is located (attraction, consideration and decision) and you will increase your possibility of attracting business opportunities.






How to avoid it? ADVERTISEMENT Make a plan that helps you take two steps back to visualize: What are the problems that your content is going to solve? the best format for them, the keywords that the text will contain and the objective that each content fulfills in your strategy. Another indicated action is to associate them with other content that complements it and helps convert visitors into leads and even customers. Feeling that the contents are not useful Not having a purpose for the content we create, or that it simply lacks value, can lead to the feeling of wasted efforts for something that we often fail to understand. How to avoid it? Having a plan helps define the objectives for which each content or group of content will