Behind this difference is the structural

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However, in recent years, Douyin has entered the sinking market with its strong number of active users and lower platform deduction points (% for Douyin and % for Meituan group buying). Starting from the second half of last year, Meituan’s in-store business in lower-tier markets was changed from agency to direct operation. The strategies of the two major platforms in sinking the market are significantly different from those in first-, second- and third-tier cities.  difference of platform merchants. Chain

restaurants in first-tier and new first-tier cities account for more Afghanistan WhatsApp Number than %, while those in lower-tier cities account for less than %. Even the leading regional merchants in the sinking market generally have no more than three stores, and their annual revenue is generally several million yuan. These merchants also attach great importance to offline social networks in their daily operations, which is even stronger than the influence exerted by the platform. During the Spring Festival this year, I went back to my hometown, Chizhou. Chizhou is a





prefecture-level city in southern Anhui. It is a small city on the Yangtze River and is home to the famous Buddhist mountain Jiuhua Mountain. Its permanent population is only over one million people, and most of the population has flowed to the Jiangsu, Zhejiang and Shanghai postal areas. In , Chizhou's per capita GDP will be , yuan, slightly lower than the national average (, yuan), and the average housing price is only more than , yuan. In other words, after the Internet sinks and people from rural areas flock to cities, Chizhou can be regarded as a microcosm of the sinking market.