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As usual, Musk clarified this to Twitter users (now already known as “X”): “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing. It was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
Linda Yaccarino, the recently hired CEO of Twitter (now X), further added, “X is the future state of unlimited interactivity – centered on audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all Lists Of Mobile Number List in ways we’re just beginning to imagine.” What Are Experts Saying About Twitter Rebranding? Since Musk announced the rebranding, many marketing experts have criticized the decision. Some of them are adamant that the move would be a big mistake. Let’s take a look at some of these opinions.
Becci Salmon, design director at IPG-owned ad agency FCB London: According to The Drum, Salmon says “There’s a lot to be said for brand equity – Twitter’s reputation and recognizability weren’t created overnight,” and. “Twitter, tweets, tweeting – it’s all part of the vernacular, a familiarity that’s been built up over 17 years. [Musk is] ripping down a brand that’s been a cornerstone of social media … my gut reaction was that this is something only a billionaire on an ego trip would do.” Mike Proulx, research director and VP of Forrester:
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