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Besides, Google Shopping also helps you increase outstanding order conversion rates. Besides information about what is Google Shopping ? Summary of knowledge, 10 outstanding benefits, the following article will show the advantages and disadvantages of Google Shopping as well as how to set up advertising. Quick view What is Google Shopping? Google Shopping is an online advertising platform and service built and provided by Google. Although newly launched, Google Shopping is still considered a highly effective and cost-effective sales and marketing channel. What is Google Shopping? What is Google Shopping? Google Shopping allows users to search for products related to the query, and at the same time, compare with other products right on the search results page. From there, users can consider and choose the most suitable product.



How does Google Shopping make money? Google Shopping charges for advertising and Email Data recommending promoted products in two ways: by the total bid or by the user's cost per click. Usually, choosing the second method is more beneficial because some users only see the ad without clicking to view it, so you don't need to pay. This helps save costs for businesses. Advantages and disadvantages of Google Shopping Google Shopping is a highly effective advertising model, increasingly favored by businesses because of its outstanding advantages . However, Google Shopping also has some disadvantages and limitations. Let's take a look at the advantages and disadvantages of the Google Shopping model with Miko Tech! Advantage For businesses, Google Shopping helps target potential customers , helping to maximize user click-through rates on ads. Google Shopping also helps businesses maximize order conversion rates.



At the same time, businesses can display more than 1 product in the results list or run 2 adwords and shopping campaigns in parallel to reach customers. From there, businesses can save on advertising costs. In addition, businesses can also easily adjust and replace advertising content flexibly and effectively. Google Shopping also supports measuring important parameters for businesses to monitor and consider. For users, Google Shopping provides results that match queries from multiple stores, making it easy to compare prices and quantities. You can also view items on the same page for a visual experience.