In theory, conversion optimization aims to improve user
Experience (UX), and thankfully that's what Google wants to achieve with its top search results. So the more you test and improve your site, the higher it will rank in search. In a seemingly never-ending hockey-stick cycle, you'll get more traffic, more conversions, and more revenue. Of course, things aren't that simple. I've heard marketers ask where the conflict is between CRO and SEO. Additionally, in an environment where team roles are clearly defined and budgets are constrained, there may be times when you have to choose between investing in CRO or SEO. Ultimately, it's all about how you test and optimize your website. So, to find out where CRO and SEO intersect, I asked people with long experience in growth and optimization, "How do you balance traffic acquisition and conversion optimization?" . table of contents Are CRO and SEO perfect partners? Google doesn't want to penalize better UX Follow Google's testing "rules" Traffic without conversion is meaningless Test assets should be kept If product reviews are hurting your conversions to balance How can CRO and SEO work well together.The future of SEO and CRO Search Experience Optimization conclusion in conclusion Are CRO and SEO perfect partners? The compatibility between CRO and SEO should be perfect, and there should be no contradictions. For Google, it's in its self-interest to provide users with the best search results. That's why they India Phone Number update their algorithms religiously. Additionally, recent trends are giving more importance to UX factors than traditional factors such as keyword density. When administrators increase page load speeds, search results improve as well. Because people like pages that load quickly, and Google knows that it makes for a better experience. In most cases, CRO does not conflict with SEO. Rather, they are complementary to each other.
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A classic example of this is the question , " Would you write for humans or for Googlebot? " Google's algorithm has also evolved, so the two have reached pretty much the same level. Thankfully, keyword stuffing is stupidity in Google's eyes (and readers' eyes) , and you should be writing for the people who are going to buy what you're selling. Even if you look at it from a bird's-eye view, there is no contradiction between SEO and testing. Google has its own testing tools and also does A/B testing.
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