The numbers
They soon became nationally known celebrities—for example, the success of names like Luisito Comunica, Soy Germán or Lele Pons. In this same context, traditional advertising came into question. With so much content to consume on the Internet, why do people pay attention to an from a company, which often invades their routine without asking permission? Therefore, brands began to adopt new strategies, more relevant and interesting for the consumer, thus seeking their attention and trust. So, those web personalities, who had credibility with their followers, came to represent an effective way to connect with consumers in the digital age .Thus, alliances between brands and influencers have consolidated Bahrain WhatsApp Number Influencer Marketing, as well as a market of services and tools—the Creator Economy —that help this type of partnership prosper. Why hire influencers for your marketing strategy? Digital influencers are web content creators who build an engaged and loyal audience. By hiring influencers for your marketing strategy, you can approach this audience with the trust and endorsement they convey. Although the best-known influencers have millions of followers, Influencer Marketing increasingly uses micro- and nano-influencers, which allow you to increase the reach and engagement of the brand, but within your niche.
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The numbers are impressive, but they are not decisive: what matters in Influencer Marketing is the relevance of the influencers to the brand's audience . Through authentic content, they reveal their lifestyle, show that they are real people and get closer to their followers, unlike traditional media celebrities, who remain distant from the public. Therefore, digital influencers can shape the behaviors and preferences of their audience. The interest of brands, therefore, is to establish alliances with these influencers to associate their image with them and connect with this audience. In this way, followers also come to trust the brands that influencers endorse.
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